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version
française
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- Market environment
study
- Company’s
positioning
- Internal situation
analysis
- Financial analysis
and management control
- Competitive
positioning, returns on investments, market
opportunities
- External analysis
SWOT : opportunities - trends, key points
for success
- Internal analysis
SWOT : strengths - weaknesses, distinctive
capabilities
- Synthesis and
Major Strategic Problems formulation (
MSP )
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